Every TikTok Shop you manage. One command center.

Cruva Managers is built for TikTok Shop Account Managers and Agency Owners. Monitor GMV, content, samples, and outreach across every seller you manage — and jump into any of them in one click when it's time to operate.

Free for managers — sellers link their existing Cruva accounts to you.

How it works

From sign-up to full portfolio in minutes

Register as a manager

Create your manager account and get a personal connect link. Invite teammates as sub-accounts so your whole agency works from the same portfolio.

Sellers link their accounts

Share your connect link and each seller attaches their Cruva account to you in seconds. Every shop they run shows up in your portfolio automatically.

Manage everything from one place

Track performance and targets across all sellers, spot the accounts falling behind, and switch into any linked Cruva account with one click.

What you get

Oversight across every account, without running each one yourself

Every seller keeps operating in Cruva. You get the manager layer on top: performance, pacing, and instant access when something needs your hands.

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Whole-portfolio overview

One row per seller with every metric that matters — affiliate, video, and live GMV, samples, videos, invites, DMs — each with trend vs. the previous period and GMV sparklines.

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Targets & pacing

Set goals per seller, per tag group, or portfolio-wide. Cruva tracks pace against the calendar and flags every account as ahead, on track, at risk, or behind.

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One-click account access

Jump straight into any linked Cruva account from the portfolio — no shared passwords, no logging in and out between sellers.

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Deep brand drill-downs

Open any seller for products, creators, outreach funnels, and every video — including AI analysis of hooks, selling points, and tone.

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Team sub-accounts

Invite up to 50 teammates who see the same portfolio under your manager account, so the whole agency runs from a single source of truth.

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Built for scale

Tag and group sellers, filter the portfolio by tag or region, and keep a clear view no matter how many accounts you take on.

Finally, clarity on every seller you manage.

No more guessing which accounts are thriving and which are slipping. Register as a manager, share your connect link, and see how every TikTok Shop is really doing — from one dashboard.